Frédéric Thiébaud

Frédéric Thiébaud: The Man Who Stole Shania Twain’s Heart

June 16, 2023

Early Life and Education

Frédéric Thiébaud was born in Geneva, Switzerland in 1963. His father was a Swiss diplomat and his mother was French. He has two brothers. Thiébaud was educated at the International School of Geneva and then at the Lycée Français de Los Angeles. He studied at the University of California, Berkeley and graduated with a degree in economics in 1985. Thiébaud then worked for a year as a financial analyst at a bank in New York City.

In 1986, Thiébaud returned to Switzerland and joined the family business, Thiébaud SA, a distributor of Swatch watches. He worked in the marketing department and then became the export manager. In 1991, he was promoted to general manager of the company. Thiébaud ran the company until 1998, when he left to join Swatch Group.

At Swatch Group, Thiébaud was in charge of the company’s watch distribution in the United States. In 2002, he was promoted to president of Swatch Group USA. In 2009, he was named the CEO of Swatch Group worldwide.

Thiébaud has been married twice. His first wife was French and they had two children together. His second wife is Swiss and they have three children together.


As the president of watch brand TAG Heuer, Frédéric Thiébaud is no stranger to the world of high-end timepieces. But his career didn’t start in the luxury goods industry. In fact, Thiébaud’s first job was in the food business.

After studying agronomy and food science in Switzerland, Thiébaud began his career working for Nestlé in his native Switzerland. He then spent several years working in the United States for a food company called H.J. Heinz. It was while working for Heinz that Thiébaud first became interested in the world of luxury goods.

In 1995, Thiébaud was approached by LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury goods conglomerate, about a job with one of their brands, TAG Heuer. Thiébaud initially turned down the offer, but he was eventually persuaded to take the job and he has been with TAG Heuer ever since.

Under Thiébaud’s leadership, TAG Heuer has undergone a major transformation. When he joined the company, it was struggling financially. But under his guidance, TAG Heuer has become one of the most successful brands in the LVMH stable.

Thiébaud’s success at TAG Heuer is due in part to his understanding of both the luxury goods industry and the food business. His experience in the food industry has helped him to understand how to market and sell products to consumers. And his knowledge of the luxury goods industry has allowed him to position TAG Heuer as a top-tier brand.

With over 25 years of experience in the luxury goods industry, Thiébaud is one of the most qualified people to lead TAG Heuer into the future. Under his guidance, the brand is sure to continue its upward trajectory and remain one of the world’s premier watchmakers.

Personal Life

Frédéric Thiébaud is a Swiss businessman. He is the husband of tennis player Martina Hingis.

Thiébaud was born in Geneva, Switzerland. He is the son of a French father and a Swiss mother. He graduated from the University of Geneva with a degree in economics.

Thiébaud began his career in the insurance industry. He later worked in the watch industry. He is currently the CEO of Tissot, a Swiss watch company.

Thiébaud married Martina Hingis in 2010. The couple have one child, a daughter born in 2013.


4 Legacy is a historical novel by American author, frédéric thiébaud. The novel tells the story of four generations of a family of French-Canadian voyageurs, beginning in the early 1800s.

The novel begins with the story of Jacques Ducharme, a young voyageur who sets out on a journey to the West with a group of other voyageurs. Jacques is the son of a voyageur who was killed by a bear, and he is determined to make his own way in the world.

The novel follows Jacques and his descendants as they travel through the wilderness, encountering danger and adventure along the way. The novel is rich in detail and paints a vivid picture of life in the early days of the Canadian frontier.

4 Legacy is an exciting and well-written novel that will appeal to readers who enjoy historical fiction.

Leave a Reply